Web Marketing Module
Web Marketing: essential tools for making your website work for you to guarantee sales enquiries and response. Search Engine Optimisation (SEO), Pay Per Click campaigns, Email Marketing, Social Media, Blogging, Web Analytics.
Great Websites!
Websites can either be pretty wallpaper books or a dynamic to create sales enquiries. It needs to be vibrant, lively and entertaining, easily navigated and fully optimised.
Practical Marketing
You have got to be different! Giving your company edge. Cases studies, tools and exercises to give you the structure and confidence to build a plan.
Marketing Excellence
Improving yourself and your performance. How the professionals do it at corporate level. Analysis and profiling, SWOT, Critical Success Factors, segmentation, targeting, value proposition and much more.
How to Use Customer Psychology to Increase Sales and Market Share
Understanding customer psychology can really make the difference to the success of a company. This workshop enables you to review client buyer behaviour, identify key trigger points and develop appropriate changes to business development.
Getting Your Story in the Local Media
Hands-on workshop that shows you how to identify and create PR stories about your business; how to write a news release; how to submit it the media.
Social Media – What, Why and How?
Look at why and how you should be using social media in your business. Review the options available (Twitter, LinkedIn, Facebook and others) and look at how to go forward.
Microsoft Word Advanced
In this advanced class you will learn how to use, create and troubleshoot document styles, create alternative layouts put in charts, graphs and pictures and add captions, cross references and revision markers.
Microsoft Word Improver
Most people use Word every day and do not realise they are 'doing it the hard way'. Learn shortcuts and professional hints to producing better document.
Confident and Effective Telephone Sales Calls 1
This fun and interactive work shop will get you on your way to making confident and effective sales calls: Develop a more confident start to to your telephone calls and leave with an effective, simple-to-use sales plan.
Confident and Effective Telephone Sales Calls 2
The second workshop takes you to the next stage of the sales call. How to use your powerful introduction to get past the gate keeper; get the decision maker on your side and develop your sales pitch effectively.
Confident and Effective Telephone Sales Calls 3
This final workshop will give you the techniques, skills and tools to make effective recommendations and close the deal. Work on specific techniques which will help overcome objections and negotiate a win-win deal, using powerful closing tools.
Microsoft PowerPoint Introduction
Learn skills and techniques to produce PowerPoint presentations. Formatting hints/tips, add visual impact by adding objects (including tables) to slides.
Microsoft PowerPoint Advanced
Quick formatting techniques, slide masters to ensure consistency, switch between PowerPoint and other software for highly effective communications. A truly professional and energising presentation.
Microsoft Excel Introduction
The first level will introduce formatting and layout skills along with simple calculations to make Excel do the hard work.
Microsoft Excel Intermediate
Find out how to use some of the more commonly used Excel functions to automate your spreadsheets and workbooks. Discover 3D spreadsheets and the power they hold.
Microsoft Excel Advanced
In the advanced programme you will learn how to capture the power of Pivot Tables and Macros to display data and minimise the need for mundane tasks in Excel.
Microsoft Project 1
This introductory programme includes skills and techniques to produce a fully manageable project plan. From design to tracking, this programme leaves you with many shortcuts in the use of Microsoft Project as a project planning tool.
Microsoft Project 2
Advanced MS Project provides tools for those who work with multiple projects, such as resource pooling, creating master projects, customising views and exporting and importing information.
Microsoft Access Introduction
Learn the fundamentals of Microsoft Access to help keep business information organised.
How to Use LinkedIn
A hands-on course to learn to exploit LinkedIn as part of your social networking strategy. Updating and selecting your contacts. Profiles to advertise you and your business. You will need to bring your own laptop.
How to Use Facebook
Use Facebook to market your business by using tailored fan pages and groups. Create a business community on Facebook. Introduction to using Facebook ads. You will need to bring your own laptop.
How to Twitter
A hands on course to learn how to use Twitter as part of your social networking strategy. You will need to bring your own laptop.
Building Relational Databases with Microsoft Access
Relationships between data types to keep your information organised, easy to update and query. We look at key concepts behind database design, what they are and why they're important.
Working with Risk in Business
From risk identification to the fine point-by-point negotiation of risk transfer. A rigorous approach to managing business, commercial and financial risk.
Working Towards the Value-adding Business
Understand shareholder value analysis and value based management. Designed for all levels, explore the principles and techniques of measuring and managing the value-adding business.
What's the Company Worth?
Basic and more advanced techniques to value a business. Detailed case studies in order to tease out assumptions and potential pitfalls in estimating what an enterprise (and its equity) is worth.
Using Personal Power Effectively
Understanding influence and your use of personal power will enable you to use your natural talents more effectively and develop your skills.
Understanding the Numbers for Non-finance Staff
Designed to help non-finance staff to get a grip and feel 'in control' of the numbers. We help you understand the profit & loss account, balance sheet and cash-flow statements.
Transition to Management
A practical 'tool-kit' of skills and techniques to equip those making their first steps in management.
Team Coaching for Success
What does your team need to do to work more effectively? How can you lead and contribute to this success? We'll explore the secrets for success and overcoming challenges that come your way.
Staff Engagement: Is It Working for You?
How confident are you that your staff are fully engaged with your company aims and outcomes? Engaging your staff fully to maximise their potential is a key requirement today.
Smart Boardroom (Speed Learning for Real World Business) – Teams
The 'virtual' company simulates real-world problems like poor staff morale, customer service, aggressive competition, market downturn. Virtual board sets it own strategies to fix those issues. It then plans the right decisions to get results.
Smart Boardroom (Speed Learning for Real World Business) – Single
You run a 'virtual' company. You set priorities, objectives, strategy as if it were your own. Balancing the conflicting interests of shareholders, customers, staff & the unforeseen whilst fending off the competition.
Presenting the Numbers with Impact
This course will introduce you to a series of simple presentation techniques designed to make the numbers sing.
Motivational Profiling
Motivation = Effectiveness = Greater ROI/Profit/Fun. Understand what motivates you/your employees and use that knowledge for greater benefit.
Managing Successful Projects
Seeing, Hearing and Doing: Working with a real world project, an integral part of this programme. Our methods produce excellent results. Carefully developed by experienced trainers and project managers to reflect real-world projects.
Managing Performance
Essential for any business is the ability to manage both the high achiever and poor performer. This will focus on positive relationships and effective appraisal systems.
Leadership Coaching for Today's Tough Climate
What are the characteristics of effective leaders? This one-day course will introduce you to the characteristics of effective leaders and ask of you how you can improve your leadership style.
Leadership
We are experts in self-leadership, leadership behaviours, motivation, emotional intelligence, change management, 'followership', 'Super Teams', building teams, team working.
Introduction to Coaching and Mentoring
This introduction to coaching and mentoring will provide you with information and the time to practice some of the elementary skills, in order to get the very best from your staff.
Financial Forecasting With Microsoft Excel
Focusing on how Microsoft Excel can be used to support best practice financial forecasts. Delegates with a basic knowledge of double-entry book-keeping will find this course particularly helpful.
Effective Recruitment
Recruiting the right person for the job is vital. Effective Recruitment looks at simple measures which can be put in place to ensure a smooth and effective recruitment process from vacancy release until your new employee starts with you.
Effective Interviewing
Interviews remain at the heart of most recruitment selection. We put measures in place to ensure a smooth and far reaching interview process which can be adapted for recruitment at every level.
Dealing with Difficult People
There are seven different tools explained and worked through to handle difficult people. We will help you to understand and use those tools and understand how to avoid the need for Tribunals.
Customer Service – Making It Stick!
Heard nonsense about 'True Customer Service'? A fun and constructive day, using multimedia, actors and delegate interaction to gain total understanding of customers. The course leaders are Customer Service professionals.
Creating Harmony and Delivering Results
Using a unique combination of astrological symbolism and cosmic cycles, this entirely new form of business support will create an understanding of the width and depth of a diverse and bonded team.
Career Coaching for Transition and Change
What do you want to achieve in your career and how would you describe success? The opportunity not only to look to your own future but also to learn to support others.
Business Finance for Entrepreneurs
Get the value you want out of your business. Ideal for the entrepreneur who wants to be in control and make the numbers work for them. An essential course for start-ups and new businesses.
Advanced Coaching Skills
Building upon skills developed in the Introduction to Coaching and Mentoring, you will develop your skills, learn how to listen effectively, question carefully and support your staff in leadership and problem solving.
Understanding Type: MBTI assessment and feedback
The Myers Briggs Type Indicator (MBTI) is a highly regarded personality indicator, used in support of individual and team development. It is easy to use; helping to reduce unproductive interpersonal behaviour and internal conflict.
Time Management as a Means to Success
Time management is a complex issue; we can find ways to manage our time that will suit ourselves and our teams, to become more successful, achieve more and have a better work-life balance.
Strategy
Why strategy matters and how to deliver a congruent strategy that supports your vision, mission, values, culture and people.
Strategic Journey Planning
Make your business more successful with this powerful, fun and interactive day setting your strategic direction for business success. Delegates need to be from the same company.
Start ups – Dos and Don'ts
Save time and effort, avoid expense & bad habits. Networking. What you claim on Tax. 'What the bank won't tell you.' Basic, solid selling. Securing customers. 'Do I need a website?'
Stakeholder Mapping
Who matters, how much, and when? How to manage, communicate and keep stakeholders on-side; vital knowledge for success.
So You Think You Can Give Presentations?
Engaging an audience is quite a skill. We'll give you the tools and confidence to deliver a structured, varied and well presented case. This course is all about planning, delivery and gaining confidence.
Shape Your Future
A structured opportunity for those facing redundancy to review their current position, restore their pride, identify their passions and develop a vision for their future.
Presenting and Persuading
The 5 secrets of successful presentations and avoid the 7 deadly sins. In contrast to the course above, this programme focuses on the psychology of colour, influencing skills and handing technical difficulties.
Powerful Communication
Learn how to write in a clear, compelling way that shows your business at its best. This course includes lively examples, opportunities to practice and a step-by-step process you can use every day.
Plain English for Business
Management speak has developed to a point that no one understands what is going on. Is your company so mixed up in its own language that it's forgotten how to speak PLAIN ENGLISH?
No Complaints
Complaints create the chance for you to listen to your customers and develop company practice and procedures. Having managed customer complaints departments at Mercury, Compaq, Motorola and the BBC, we know our stuff.
Negotiation and Influencing Skills
Your behaviour when influencing others impacts your success. This unique diagnostic tool helps you to uncover your natural influencing style. Learn how to develop and adapt to suit different situations effectively.
Mini MBA
MBAs look at business models affecting strategy, the market place, products, operations, value proposition and finance. We'll take you through those that impact you the most.
Introduction to Equality and Diversity
An introductory workshop that focuses on respect for people, inclusion, valuing diversity and utilising it for business success, as well as covering the essentials of equality and employment legislation
Innovation and Creativity
Innovation is key to business success and survival. Rediscover your natural talent and how to be creative to realise business survival and growth.
Efficient Outlook
Discover simple, powerful methods to customise and use Microsoft Outlook efficiently. Our email work flow reclaims time, increases productivity and enhances business focus.