Double Glazing company, Hampshire – one of the honourable types. No heavy sales techniques -‘hold on, let me just see if I can improve on that price!’ and no need to throw out the salesman at 11pm.  Familiar?

Problem: This double glazing company recognised that there was virtually no traffic coming from their website at all. Website seemed that it had been written by an undertaker himself on Death Row. We were bored after 20 words.

Answer: We spoke to their customers who LOVED them. No pressure selling, great products and clean efficient workmanship. So, we showed them how to beef up the brand…how to use viral marketing, make the website newsy, authoritative and fun, written in person to person language not as if from a soap box.

Result? Hits don’t make leads, right?   The hit rate stayed much the same but the conversion rate into real enquiries trebled in 8 weeks. With a new search optimisation programme, we’re working on the hits rate now, too.

Marketing and sales are joined at the hip; don’t let any marketer tell you anything else!