Copywriting skills

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Copywriting, creative content, brand

Are you drying up? Writer’s Block? There are 8 components to this course that will each stir you. We look at your Brand and your Story. Without a story, you have no content worth listening to! Your website content should tell 70% of your story. Does it? How often do you blog or email your clients and prospects? If not, there’s a good chance that your competitors are!  We’ll help source material, write cracking intros and show you how messages and reading psychology works. Then we’ll work with you to create great copy for your product.

“Paul, I wanted to thank you for opening my eyes on the “Writing Content that Sticks” course. It was excellent. There are so many useful elements to the techniques you explained so well. I thoroughly recommend this course to anyone who has ‘Writer’s Block’ and who needs a new spark put into their content. The workbook is excellent and I’m working through it every day. I really appreciate the support you have given me too following on from the class.  My confidence has increased and I feel I know what I am talking about now.  Thank you!”  Joanna King, Mandrake.

We write creative content every day, but it still needs the right research, technique, tools, voice and tone every time to build good Content.

From ideas stimulation, to research, technique, structure, subject headers, powerful body content, layout, crafting, drafting, cutting and dicing, it all has to join up.

It also has to aspire to the reader type and to live and breathe the right brand personality. If it doesn’t pull in your customers and prospects, then why write it at all? Just to create ‘noise?’  

If you’d like a day of coaching or regular mentoring to create or develop your brand personality, call us.

01256 799 999


Sally Field, at the 2013 BAFTA Awards for Screenplay, said, “Without a great text you don’t get a great performance.” How true. Such wisdom.

We work in Plain English and with clear messages.

Most people, even many in-house marketers, cannot write good content about their own products. Why? Because they’re too close to them.