Your marketing tactics need to be considered within your marketing plan and strategy.
We'll help you secure your goals first, then look at how we go to market, then execute and deliver!
You need to right mix of online and offlline options to market your product.
We don't do fads but for an integrated marketing communications plan, here are a few things to consider:
First, SECURE THE BRAND! make sure it makes sense, instantly. If people are puzzled with your proposition, they'll lose interest quickly.
Your brand values need to consistently map across everything you do. We'll show you what we mean when you call.
Websites & Search Engine Optimisation - Websites must work!
Websites should be living, breathing customer magnets, not dead cyber brochures! We build great websites and e-commerce sites. With our creative copy writers, we'll write fresh original copy that will keep your readers hooked. Go to web design.
E-marketing, web marketing and search marketing are all much the same thing. We'll take out the mystery
Blogs
Great for story-telling, showing you're an authority in your subject and they're great for search engine opportunities. Go to SEO.
Buzz Marketing
Buzz is making your noise for you! Your following will respond to the buzz we create for you.
Advertising
Offline, online - guerrilla tactics... for profits not posing.
Direct Mail
Still works, if targeted. We'll show you how.
Experiential Marketing
We'll show you how to make your product come alive.
Social Media
Social Media is flying! Facebook is now the third largest population in the world. You need to be there! We'll agree a standard and brand style, then make it happen. We can ghost write postings and blogs across a string of SM sites and we'll keep you posted. If you don't want to be bothered with it... we have a social media expert who does!
Fish where the fish are!
E-shots
Design and delivery - people still respond to email - providing it's interesting and enterttaining. but at certain proven times of the day and week. We'll show you how to get the best results and write the copy for you.
Video
Seeing is believing - you need to show people that you're a real company! We'll provide the actors and the script writing. Go to video.
Actors
The face of your brand. We work with a lot of talent - different ages and ethnicity who can be the face and or voice of your company, if that's just not you.
Exhibitions
Builds, banners, stands, flyers, giveaways, staff briefing and team monitoring. Are you heavy selling with hungover, bored staff giving away free mints? How about a new approach? You've spent £6k on the stand, £3k on staff and expenses, do you want it to work? We will draw relevant visitors to your stand and we'll give you results, not a 'presence'!
“You can't expect to meet the challenges of today with yesterday's tools and expect to be in business tomorrow.” sadly, anon.
