Customer Lifetime Value: 3 of 3

Are you earning your customers' loyalty? A friend of mine gave up with his Mercedes car dealership service department when he asked them to look at his squeaky brakes. After their sharp intake of breath, [...]

March 13th, 2018|

Customer Lifetime Value: 2 of 3

'Well, selling to people is so intrusive, isn't it?' Continuing the theme of customer lifetime value, how do you develop real, warm-blooded customers? A customer comes to you. She buys and she leaves and may [...]

March 13th, 2018|

Customer Lifetime Value: 1 of 3

Before you decide on your next marketing projects, ask yourself, how do you assess how much to spend? Most people look in the ‘pot’, the bank balance and say, ‘I can afford £x this month.’ [...]

March 11th, 2018|
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